{"id":1002,"date":"2023-04-12T22:01:25","date_gmt":"2023-04-12T20:01:25","guid":{"rendered":"https:\/\/233comfort.com\/?p=1002"},"modified":"2023-12-21T16:03:58","modified_gmt":"2023-12-21T15:03:58","slug":"fila","status":"publish","type":"post","link":"https:\/\/233c.agency\/de\/fila\/","title":{"rendered":"Fila – My home court"},"content":{"rendered":"
<\/span>\"\"
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My home court<\/h1>\n\n\n\n
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Projekt entdecken<\/p>\n\n\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n

\"\"<\/figure>\n\n\n
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Goals<\/h4>\n
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  • Einf\u00fchrung der Sportkollektion w\u00e4hrend der Pandemie<\/li>\n
  • Verbindung der Aussage der Kollektion mit Opinion-Leader:innen aus (Sub-)Kulturen<\/li>\n
  • Authentische Darstellung der kommenden Sportkollektion, welche die Markenphilosophie vermittelt<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Approach<\/h4>\n
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    • Erstellung eines kreativen und innovativen Online-Streaming-Konzepts<\/li>\n
    • Auswahl und Zusammenarbeit mit Opinion-Leader:innen aus der Tanz- und DJ-Kultur<\/li>\n
    • Produktion und Durchf\u00fchrung eines Livestream-Events<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n

      Results<\/h4>\n
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      • Steigerung der Reichweite der Kollektion durch innovative Online-Produkteinf\u00fchrung<\/li>\n
      • Die Kollektion der Marke wurde in den gew\u00fcnschten (Sub-)Kulturen positioniert<\/li>\n
      • Die erstellten Inhalte f\u00fchrten zu einer gro\u00dfen Beliebtheit der Marke auf den verschiedenen Kan\u00e4len in der Zeit der Pandemie<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n
        \n

        \"Innovativer Live-Stream f\u00fcr Fila: DJing, Tanz und Fotografie kommen in einer atemberaubenden Kollaboration zusammen\"<\/h4>\n

        Fazit<\/p>\n<\/div>\n\n\n

        \n
        \"\"<\/figure>\n\n\n\n
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        +233c developed a creative and innovative online-streaming concept for the brand Fila to launch their “court collection” impactfully during the pandemic.<\/h4>\n

        Wir kooperierten mit Meinungsf\u00fchrer:innen aus der Tanz- und DJ-Kultur in unserem Netzwerk, um die Sport-Kollektion in deren gew\u00fcnschten (Sub-)Kulturen zu positionieren und die Philosophie sowie das kulturelle Erbe der Marke zu transportieren.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

        \n
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        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n<\/div>\n\n\n\n

        \n
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        Das Team produzierte und f\u00fchrte das Live-Stream-Event erfolgreich durch, wodurch die Marke w\u00e4hrend der Pandemie auf mehreren eigenen Kan\u00e4len gefeiert wurde. Wir kreierten ein mitrei\u00dfendes und innovatives Event, das die neue Kollektion von Fila vorstellte - ein Live-Stream, bei dem DJing, Tanz und Fotografie auf einzigartige Weise kombiniert wurden.<\/p>\n

        Die drei erfolgreichen T\u00e4nzer:innen Gifty Lartey, Sidney Bandoboy und Aaron Night sowie das DJ-Kollektiv Swim Good und DJ Wigm arbeiteten in Real-Time zusammen, w\u00e4hrend sie von Gary Emekwah fotografiert wurden. Das Ergebnis war ein eindringliches Erlebnis, das die Kraft der Zusammenarbeit, der Kreativit\u00e4t und der Technologie verdeutlichte. Durch die Integration verschiedener Kunstformen schufen wir ein fesselndes und einzigartiges Schaufenster f\u00fcr die neue Kollektion von Fila. Der Live-Stream erm\u00f6glichte es einem breiten Publikum, an der Veranstaltung teilzuhaben, und die Fotografie von Gary Emekwah lieferte zus\u00e4tzliche Inhalte f\u00fcr alle Online-Touchpoints.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

        \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

        Goals Launch sports collection during the pandemic Connect the collection’s message with opinion leaders from (sub)cultures Authentic visibility of the upcoming sports collection that transports the brand philosophy Approach Created a creative and innovative online streaming concept Selected and worked with opinion leaders from dance and DJ culture Produced and executed a Livestream event Results […]<\/p>","protected":false},"author":2,"featured_media":1004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,12,13,11,14],"tags":[],"class_list":["post-1002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-art-direction","category-artist-relation","category-brand-activations","category-creative-strategic-consulting"],"yoast_head":"\n+233c Agency | Fila "My home court" Kollektions-Launch<\/title>\n<meta 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