{"id":1014,"date":"2023-04-12T22:08:44","date_gmt":"2023-04-12T20:08:44","guid":{"rendered":"https:\/\/233comfort.com\/?p=1014"},"modified":"2023-12-21T16:00:37","modified_gmt":"2023-12-21T15:00:37","slug":"soundboks-catch-the-beat","status":"publish","type":"post","link":"https:\/\/233c.agency\/de\/soundboks-catch-the-beat\/","title":{"rendered":"Catch the beat \u2013 Show"},"content":{"rendered":"<div class=\"wp-block-cover alignfull project-hero mb0\" style=\"min-height:1000px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"398\" height=\"398\" src=\"https:\/\/233c.agency\/wp-content\/uploads\/10_slide_catch-the-beat.png\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/233c.agency\/wp-content\/uploads\/10_slide_catch-the-beat.png 398w, https:\/\/233c.agency\/wp-content\/uploads\/10_slide_catch-the-beat-300x300.png 300w, https:\/\/233c.agency\/wp-content\/uploads\/10_slide_catch-the-beat-150x150.png 150w\" sizes=\"auto, (max-width: 398px) 100vw, 398px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-c5bbea69 wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading alignfull has-text-align-center h1 has-primary-color has-text-color\">Catch the Beat \u2013 Show<\/h1>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-6b715292 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-center spaced-letters has-foreground-color has-text-color has-medium-font-size\" style=\"text-transform:uppercase\">Projekt entdecken<\/p>\n\n\n<a class=\"scroll-down-arrows\" href=\"#scroll-to-first-text\" onclick=\"scrollToAnchor(event)\"><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"mt0 wp-block-image aligncenter size-large is-resized\" data-aos=\"zoom-in\" data-aos-offset=\"50\" data-aos-delay=\"50\" data-aos-duration=\"2500\"><img decoding=\"async\" class=\"wp-image-687\" src=\"\/wp-content\/uploads\/soundboks_logo.svg\" alt=\"\" width=\"300\" height=\"auto\" \/><\/figure>\n\n\n<div class=\"wp-block-group alignwide short-facts is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-ff976b70 wp-block-group-is-layout-flex\" id=\"scroll-to-first-text\">\n<div>\n<h4 class=\"goals\">Goals<\/h4>\n<ul>\n<li>Positionierung der Marke innerhalb der Tanzgemeinschaft zur Zeit der Pandemie<\/li>\n<li>Verbindung der Marke mit Opinion-Leader:innen aus der Tanzkultur<\/li>\n<li>Das Produkt durch authentischen Content in der Community positioniert<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div>\n<h4 class=\"approach\">Approach<\/h4>\n<ul>\n<li>Erstellung eines kreativen und innovativen Online-Streaming-Konzepts<\/li>\n<li>Auswahl und Zusammenarbeit mit Opinion-Leader:innen aus der Tanz- und DJ-\/Produzenten-Community zur Teilnahme an dem Online-Event<\/li>\n<li>Produktion und Durchf\u00fchrung eines Livestream-Events<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div>\n<h4 class=\"results\">Results<\/h4>\n<ul>\n<li>Steigerung der Markenbekanntheit durch ein innovatives Online-Konzept<\/li>\n<li>Das Produkt der Marke wurde in den gew\u00fcnschten (Sub-)Kulturen positioniert<\/li>\n<li>Die erstellten Inhalte f\u00fchrten zu einer Sichtbarkeit auf mehreren eigenen Kan\u00e4len w\u00e4hrend der Pandemie<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<div>\n<h4 style=\"text-align: center; margin: auto; max-width: 600px;\">\"Innovative Online-Unterhaltung: +233c's \"Catch the Beat\" bietet ein unvergessliches Erlebnis der Soundboks durch Musik und Tanz\"<\/h4>\n<p class=\"yellow\" style=\"text-align: center; text-transform: uppercase;\">Fazit<\/p>\n<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-c5bbea69 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignwide size-large\" data-aos=\"fade-up\" data-aos-offset=\"1\" data-aos-delay=\"50\" data-aos-duration=\"1250\"><img decoding=\"async\" class=\"wp-image-839\" src=\"\/wp-content\/uploads\/catch-the-beat-image-02.jpg\" alt=\"\"><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" id=\"scroll-to-first-text\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;flex-basis:950px\">\n<div data-aos=\"fade-up\" data-aos-offset=\"1\" data-aos-delay=\"50\" data-aos-duration=\"1250\">\n<h4>+233c hat ein innovatives Online-Streaming-Konzept namens \"Catch the Beat\" f\u00fcr Soundboks w\u00e4hrend der Pandemie entwickelt.<\/h4>\n<p>Ziel des Events war es, die au\u00dfergew\u00f6hnliche Klangqualit\u00e4t der Soundboks in einem Online-Format zu pr\u00e4sentieren und Opinion-Leader:innen aus der Tanz- und DJ-Kultur innerhalb unseres Netzwerks zusammenzubringen.<\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-cd86aea5 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center three-images is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"\/wp-content\/uploads\/catch-the-beat-image-03.jpg\" alt=\"\" width=\"100%\" height=\"auto\" data-aos=\"fade-up\" data-aos-offset=\"1\" data-aos-delay=\"50\" data-aos-duration=\"1250\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"\/wp-content\/uploads\/catch-the-beat-image-04.jpg\" alt=\"\" width=\"100%\" height=\"auto\" data-aos=\"fade-up\" data-aos-offset=\"1\" data-aos-delay=\"50\" data-aos-duration=\"1250\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"\/wp-content\/uploads\/catch-the-beat-image-05.jpg\" alt=\"\" width=\"100%\" height=\"auto\" data-aos=\"fade-up\" data-aos-offset=\"1\" data-aos-delay=\"50\" data-aos-duration=\"1250\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p data-aos=\"fade-up\" data-aos-offset=\"1\" data-aos-delay=\"250\" data-aos-duration=\"1250\">In enger Zusammenarbeit mit einflussreichen Opinion-Leader:innen w\u00e4hlte +233comfort eine Gruppe erfolgreicher T\u00e4nzer:innen mit unterschiedlichen Tanzstilen aus und brachte sie mit renommierten Produzenten\/DJs zusammen, die ihre Tracks beisteuerten. Die Herausforderung f\u00fcr die T\u00e4nzer:innen bestand darin, zu unbekannten Beats zu freestylen, w\u00e4hrend die DJs ihre Tracks pr\u00e4sentierten, was zu einem aufregenden audiovisuellen Erlebnis f\u00fchrte (Luwam Russom, Dalil Wave, Ben Wichert, Just-a-Kid, Q-Rush, Joseph Wu).<\/p>\n<p data-aos=\"fade-up\" data-aos-offset=\"1\" data-aos-delay=\"250\" data-aos-duration=\"1250\">\"Catch the Beat\" zog das Publikum in seinen Bann und verdeutlichte die au\u00dfergew\u00f6hnliche Synergie zwischen Musik und Tanz. Es war eine perfekte Verschmelzung von Musik und Bewegung, die es jedem erm\u00f6glichte, visuell einzutauchen und den au\u00dfergew\u00f6hnlichen Sound der Soundboks in einem Online-Format zu pr\u00e4sentieren.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image alignwide size-large\" data-aos=\"fade-up\" data-aos-offset=\"1\" data-aos-delay=\"50\" data-aos-duration=\"1250\"><img decoding=\"async\" class=\"wp-image-843\" src=\"\/wp-content\/uploads\/catch-the-beat-image-06.jpg\" alt=\"\"><\/figure>","protected":false},"excerpt":{"rendered":"<p>Goals Position the brand within the dance community during the pandemic Connecting the brand with opinion leaders from the dance culture Authentic content of brands product positioned to the community Approach Created a creative and innovative online streaming concept Selected and worked with opinion leaders from the dance and DJ\/producer community to be part of [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,12,13,11,14],"tags":[],"class_list":["post-1014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-art-direction","category-artist-relation","category-brand-activations","category-creative-strategic-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>+233c Agency | &quot;Catch the Beat&quot; Online-Tanzshow<\/title>\n<meta name=\"description\" content=\"+233c hat w\u00e4hrend der Pandemie ein innovatives Online-Streaming-Konzept, &quot;Catch the Beat&quot;, f\u00fcr Soundboks entwickelt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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