{"id":1044,"date":"2023-04-12T22:27:03","date_gmt":"2023-04-12T20:27:03","guid":{"rendered":"https:\/\/233comfort.com\/?p=1044"},"modified":"2023-12-21T15:52:02","modified_gmt":"2023-12-21T14:52:02","slug":"soundboks-hifi-klubben","status":"publish","type":"post","link":"https:\/\/233c.agency\/de\/soundboks-hifi-klubben\/","title":{"rendered":"Hifi Kulbben"},"content":{"rendered":"
<\/span>\"\"
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SOUNDBOKS GO LAUNCH<\/h1>\n\n\n\n
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Projekt entdecken<\/p>\n\n\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n

\"\"<\/figure>\n\n\n
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Goals<\/h4>\n
    \n
  • Steigerung der lokalen und globalen Markenbekanntheit der Produkteinf\u00fchrung durch Aktivierung der Zielgruppe von Soundboks und HiFi Klubben<\/li>\n
  • Herstellung einer Verbindung zwischen dem neuen Produkt und der Zielgruppe<\/li>\n
  • Positionierung der Marke und des Produktes innerhalb des Zielpublikums <\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Approach<\/h4>\n
      \n
    • Entwicklung einer globalen Strategie f\u00fcr die Produkteinf\u00fchrung in Einzelhandelsgesch\u00e4ften<\/li>\n
    • Neugestaltung der Einzelhandelsgesch\u00e4fte (einschlie\u00dflich POS-Materialien) und Verlosung des neuen Produktes im Rahmen eines \u00f6ffentlichen Events\n<\/li>\n
    • Produktion und Durchf\u00fchrung von Guerilla-Aktivierungen f\u00fcr das Zielpublikum, einschlie\u00dflich DJ-Auftritte, Gestaltung von POS-Materialien f\u00fcr den Einzelhandel und Contentproduktion<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n

      Results<\/h4>\n
        \n
      • Eine neue Zielgruppe von 250.000 Menschen erreicht <\/li>\n
      • Steigerung des Produkt-Hypes und Gewinnung von E-Mail-Leads f\u00fcr ein noch nicht ver\u00f6ffentlichtes Produkt<\/li>\n
      • Gro\u00dfe Sichtbarkeit und intensive Interaktion der Zielgruppe mit dem neuen Produkt<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n
        \n

        \"Soundboks Go Markteinf\u00fchrung begeistert die Einzelhandelsgesch\u00e4fte von Hifi Klubben mit aufregender Guerilla-Aktivierung\"<\/h4>\n

        Fazit<\/p>\n<\/p>\n<\/div>\n\n\n

        \n
        \"\"<\/figure>\n\n\n\n
        \n
        \n
        \n

        +233c entwickelte eine umfassende Strategie f\u00fcr die Einf\u00fchrung der neuen Soundboks Go in den globalen Einzelhandelsgesch\u00e4ften.<\/h4>\n

        Das begeisternde Guerilla-Aktivierungskonzept beinhaltete ein \u00f6ffentliches Gewinnspiel und ein musikalisches Erlebnis, bei dem die gl\u00fccklichen Gewinner:innen das neueste Produkt geschenkt bekamen, was f\u00fcr Spannung und Vorfreude sorgte.<\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

        \n
        \n
        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n<\/div>\n\n\n\n

        \n
        \n

        Das Konzept wurde in HiFi Klubben Gesch\u00e4ften in Hamburg, Berlin, Kopenhagen und weiteren Orten umgesetzt. Die G\u00e4ste hatten die M\u00f6glichkeit, an den interaktiven Wettbewerben und Verlosungen teilzunehmen, um einen Soundboks Go zu gewinnen, bevor das Produkt offiziell verkauft wurde. Das Konzept sorgte erfolgreich f\u00fcr Aufsehen und weckte das Interesse der j\u00fcngeren Zielgruppe.<\/p>\n

        +233c f\u00fchrte auch einzigartige Pop-up-Events in Hamburg und Berlin durch, einschlie\u00dflich der Neugestaltung der HiFi Klubben-Gesch\u00e4fte und der Erstellung von auff\u00e4lligem Point-of-Sale-Material sowie einer dynamischen DJ-Performance von Tori\u00f1o. Die Veranstaltungen brachten die Soundboks-Fans vor Ort erfolgreich zusammen und f\u00f6rderten das Gemeinschaftsgef\u00fchl und die Begeisterung. Mit \u00fcber 300 Besuchern pro Veranstaltung waren die Pop-up-Events ein durchschlagender Erfolg.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

        \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

        Goals Increase local and global brand awareness of product launch by activating Soundboks and HiFi Klubbens target audience Connecting the new product with the target audience Position the brand and product within target audience Approach Created a global retail store go-to-market strategy Re-designing the retail stores (incl. POS-Materials) and gifting the new product through public […]<\/p>","protected":false},"author":2,"featured_media":1046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,12,13,11,14],"tags":[],"class_list":["post-1044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-art-direction","category-artist-relation","category-brand-activations","category-creative-strategic-consulting"],"yoast_head":"\n+233c Agency | Soundboks Go Retail Partner Aktivierung<\/title>\n<meta name=\"description\" content=\"+233c entwickelte Guerilla-Aktivierungen Strategie zur Produkteinf\u00fchrung der Soundboks Go bei den globalen Retail Partnern\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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