{"id":1055,"date":"2023-04-12T22:36:15","date_gmt":"2023-04-12T20:36:15","guid":{"rendered":"https:\/\/233comfort.com\/?p=1055"},"modified":"2023-12-21T15:48:09","modified_gmt":"2023-12-21T14:48:09","slug":"come-unity-x-dr-martens","status":"publish","type":"post","link":"https:\/\/233c.agency\/de\/come-unity-x-dr-martens\/","title":{"rendered":"COME.UNITY Conference – SAFER SPACES MATTER"},"content":{"rendered":"
<\/span>\"\"
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Come.unity
safe space Matter<\/h1>\n\n\n\n
\n

Projekt entdecken<\/p>\n\n\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n

\"\"<\/figure>\n\n\n
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Goals<\/h4>\n
    \n
  • Steigerung der lokalen Markenbekanntheit<\/li>\n
  • Aufbau authentischer Beziehungen zwischen der Marke und Opinion-Leader:innen aus der deutschen Musikindustrie<\/li>\n
  • Positionierung der Marke und des Produktes innerhalb der Musikkultur<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Approach<\/h4>\n
      \n
    • Entwicklung der Konferenz als Konzept zur Markenaktivierung<\/li>\n
    • Auswahl und Zusammenarbeit mit Opinion-Leader:innen aus der deutschen Musikindustrie und der LGBTQIA+ Community<\/li>\n
    • Produktion und Durchf\u00fchrung des Markenevents inkl. Content-Produktion und Community-Management<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n

      Results<\/h4>\n
        \n
      • Die Werte der Marke wurden sichtbar gemacht und die Marke wurde in den gew\u00fcnschten (Sub-)Kulturen positioniert<\/li>\n
      • L\u00f6sungsorientierte-Konferenz mit Kultur- und Branchenkenntnis-Vertiefung<\/li>\n
      • Bildung einer emotionalen Bindung zwischen dem Zielpublikum und der Marke<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n
        \n

        \"Pl\u00e4doyer f\u00fcr safer spaces: +233c und Dr. Martens kooperieren f\u00fcr eindrucksvolle COME.UNITY-Konferenz\"<\/h4>\n

        Fazit<\/p>\n<\/p>\n<\/div>\n\n\n

        \n
        \"\"<\/figure>\n\n\n\n
        \n
        \n
        \n

        +233c und Dr. Martens hat sich zur Unterst\u00fctzung der COME.UNITY-Konferenz zusammengetan, die sich f\u00fcr Safer Spaces in der Musikindustrie einsetzt.<\/h4>\n

        Wir haben eine Konferenz als Markenaktivierungs-Konzept entwickelt und mit bekannten K\u00fcnstler:innen aus der deutschen Musikindustrie und Opinion-Leader:innen aus der LGBTQAI+ Community zusammengearbeitet, um eine einflussreiche Konferenz zu veranstalten.<\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

        \n
        \n
        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n<\/div>\n\n\n\n

        \n
        \n

        Wir luden einflussreiche Opinion-Leader:innen aus unserem Netzwerk in Zusammenarbeit mit den Speaker:innen ein. Diese aufschlussreiche Diskussion brachte Musiker:innen, aufstrebende K\u00fcnstler:innen, Labels, Agenturen, Festivals und Veranstalter:innen zusammen, um die Bedeutung von Safer Spaces zu erkunden. Shari Who moderierte die Diskussionsrunde, an der unter anderem Serious Klein, King LX, Liz Somer und Terry Miller teilnahmen.<\/p>\n

        Die Speaker:innen berichteten von ihren Erfahrungen und betonten, wie wichtig es ist, dass Allies und F\u00fchrungspersonen sicherere Umgebungen f\u00fcr marginalisierte Gruppen schaffen. Die l\u00f6sungsorientierte Diskussion umfasste Themen wie die freie Meinungs\u00e4u\u00dferung von K\u00fcnstler:innen, die Rolle von Labels und Agenturen bei der F\u00f6rderung sicherer Arbeitsbedingungen und die Bedeutung von inklusiver Sprache - die COME.UNITY-Konferenz diente als Plattform, um ein besseres Verst\u00e4ndnis f\u00fcr die Privilegien derjenigen zu f\u00f6rdern, die nicht von marginalisierten Erfahrungen betroffen sind, und sich f\u00fcr Safer Spaces in der Musikindustrie einzusetzen, die Inklusivit\u00e4t und Gleichheit gew\u00e4hrleisten.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

        \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

        Goals Increase local brand awareness Build authentic relationship between the brand and opinion-leaders from German music industry Position the brand and product within music culture Approach Created conference as a brand activation concept Selected and worked with opinion leaders from the German music industry & opinion-leaders from LGBTQ+ community Produced and executed brand event incl. […]<\/p>","protected":false},"author":2,"featured_media":1623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,12,13,11,14],"tags":[],"class_list":["post-1055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-art-direction","category-artist-relation","category-brand-activations","category-creative-strategic-consulting"],"yoast_head":"\n+233c Agency | COME.UNITY x Dr. Martens Conference<\/title>\n<meta name=\"description\" content=\"+233s und Dr. Martens unterst\u00fctzen die COME.UNITY-Konferenz, die sich f\u00fcr Safer Spaces in der Musikindustrie einsetzt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/233c.agency\/de\/come-unity-x-dr-martens\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"+233c Agency | COME.UNITY x Dr. Martens Conference\" \/>\n<meta property=\"og:description\" content=\"+233s und Dr. Martens unterst\u00fctzen die COME.UNITY-Konferenz, die sich f\u00fcr Safer Spaces in der Musikindustrie einsetzt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/233c.agency\/de\/come-unity-x-dr-martens\/\" \/>\n<meta property=\"og:site_name\" content=\"+233c Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/233cagency\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-12T20:36:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-21T14:48:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/233c.agency\/wp-content\/uploads\/come.unity-cover-e1683292042239.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" 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