{"id":1065,"date":"2023-04-12T22:44:43","date_gmt":"2023-04-12T20:44:43","guid":{"rendered":"https:\/\/233comfort.com\/?p=1065"},"modified":"2023-12-21T15:38:06","modified_gmt":"2023-12-21T14:38:06","slug":"hendricks","status":"publish","type":"post","link":"https:\/\/233c.agency\/de\/hendricks\/","title":{"rendered":"Hendrick’s Academy of unspoken secrets"},"content":{"rendered":"
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Hendrick’s Academy of unspoken secrets<\/h1>\n\n\n\n
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Projekt entdecken<\/p>\n\n\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n

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Goals<\/h4>\n
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  • Wiederherstellung der Verbindung und Steigerung des Markenbewusstseins in der Barkeeper-Community nach der Pandemie<\/li>\n
  • Die Kreativit\u00e4t der 50 besten Barkeeper Deutschlands zu f\u00f6rdern<\/li>\n
  • Die Markenwahrnehmung bei den teilnehmenden G\u00e4sten wiederherstellen<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Approach<\/h4>\n
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    • Entwicklung einer Strategie zur Markenaktivierung, die sich um Workshops zur St\u00e4rkung der Bartender-Community drehte<\/li>\n
    • Auswahl und Zusammenarbeit mit den K\u00fcnstler:innen, die ihre F\u00e4higkeiten (DJ, Graffiti, Tanz und Gesang\/Rap) bei dem Event unterrichteten<\/li>\n
    • Beratung und Durchf\u00fchrung des viert\u00e4gigen Markenevents<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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      Results<\/h4>\n
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      • Steigerung der Markenwahrnehmung durch ein kreatives und innovatives Konzept<\/li>\n
      • Schaffung einer emotionalen Bindung zur Zielgruppe durch die von den K\u00fcnstler:innen geleiteten Workshops<\/li>\n
      • Verst\u00e4rktes Interesse an den erlernten F\u00e4higkeiten, die eng mit den Werten der Marke verbunden sind (d. h. Kreativit\u00e4t, Kultur und Tradition)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n
        \n

        \"Barkeeper st\u00e4rken: Au\u00dfergew\u00f6hnliches Launch-Event von Hendricks, bei dem die Geheimnisse der Mixology gel\u00fcftet werden\"<\/h4>\n

        Fazit<\/p>\n<\/p>\n<\/div>\n\n\n

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        \"\"<\/figure>\n\n\n\n
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        +233c entwickelte f\u00fcr Hendricks eine Markenaktivierungsstrategie in Form einer au\u00dfergew\u00f6hnlichen dreit\u00e4gigen Launch-Veranstaltung f\u00fcr den neuen Hendricks Absinth, mit dem Ziel 50 deutsche Top-Barkeeper nach der Pandemie zu bef\u00e4higen.<\/h4>\n

        Die Veranstaltung fand auf dem pr\u00e4chtigen Schloss Hof statt und sollte die F\u00e4higkeiten der lokalen Barkeeper sowohl innerhalb als auch au\u00dferhalb der Bar inspirieren und weiterentwickeln.<\/p>\n

        “Hendrick’s Academy of unspoken secrets” program featured a diverse range of workshops led by renowned artists, including DJing, graffiti, dance, and singing\/rap. Mentored by experts such as Shari Who, Andy Calypso, King LX, Aaron Night, and Christian H, the bartenders had the opportunity to enhance their creative abilities and skills and strengthen their collective and individual talents.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

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        \"\"<\/p>\n<\/div>\n<\/div>\n\n\n\n

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        Zum gro\u00dfen Finale pr\u00e4sentierten die \"Studenten\" ihre neuen F\u00e4higkeiten und ihre Leistungen wurden in einer Abschlusszeremonie gefeiert, bei der die aufmerksamen Coaches und Coco, der Hendricks-Markenbotschafter, die Zertifikate \u00fcberreichten. Es war ein passender Abschluss f\u00fcr eine eindringliche und beeindruckende Erfahrung f\u00fcr die Barkeeper und ein Beweis f\u00fcr den Erfolg der Hendrick Academy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

        \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

        Goals Reconnect and increase brand awareness in the bartender community after the pandemic Enable the creativity of the 50 best bartenders in Germany Recreate the brand perception for the attending guests Approach Created brand activation strategy revolving around workshops that amplified the bartender community Selected and worked with the artists to teach their skills (DJ, […]<\/p>","protected":false},"author":2,"featured_media":1067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,12,13,14],"tags":[],"class_list":["post-1065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-art-direction","category-artist-relation","category-creative-strategic-consulting"],"yoast_head":"\n+233c Agency | Hendrick's Academy<\/title>\n<meta name=\"description\" content=\"+233c entwickelt inklusive Markenaktivierung 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