{"id":715,"date":"2023-03-24T22:00:30","date_gmt":"2023-03-24T21:00:30","guid":{"rendered":"https:\/\/233comfort.com\/?p=715"},"modified":"2023-12-21T16:23:34","modified_gmt":"2023-12-21T15:23:34","slug":"soundboks-ansu","status":"publish","type":"post","link":"https:\/\/233c.agency\/de\/soundboks-ansu\/","title":{"rendered":"Irgendwas muss sich \u00e4ndern by Ansu"},"content":{"rendered":"
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Irgendwas muss sich \u00e4ndern by Ansu<\/h1>\n\n\n\n
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Projekt entdecken<\/p>\n\n\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n

\"\"<\/figure>\n\n\n
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Goals<\/h4>\n
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  • Steigerung des lokalen und globalen Brand Awareness<\/li>\n
  • Positionierung der Marke und des Produkts in (Sub-)Kulturen<\/li>\n
  • Aufbau einer authentischen Beziehung zwischen der Marke und den Opinion-Leader:innen<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Approach<\/h4>\n
      \n
    • Erstellung eines Markenaktivierung-Konzeptes<\/li>\n
    • Zusammenarbeit mit Opinion-Leader:innen f\u00fcr den Auftritt beim Markenevent<\/li>\n
    • Produktion und Durchf\u00fchrung des Markenevents einschlie\u00dflich Content-Produktion und Community-Management<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n

      Results<\/h4>\n
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      • Steigerung der Reichweite auf 87.500<\/li>\n
      • Erstellung von Video- und Foto Inhalten zur Verbesserung der visuellen Kommunikation der Marke<\/li>\n
      • Schaffung einer emotionalen Bindung zwischen der Zielgruppe und der Marke<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n
        \n

        \"Unvergessliches Pop-Up Event mit Ansu und dem Kollektiv Irgendwas muss sich \u00e4ndern\"<\/h4>\n

        Fazit<\/p>\n

        <\/p>\n<\/div>\n\n\n

        \n
        \"\"<\/figure>\n\n\n\n
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        +233c entwickelte ein von Soundboks gesponsertes Markenaktivierung-Konzept und arbeitete mit dem Kollektiv \"Irgendwas muss sich \u00e4ndern\" zusammen, um ein unvergessliches Pop-Up-Event mit dem renommierten K\u00fcnstler Ansu zu kreieren.<\/h4>\n

        Das Konzept erm\u00f6glichte die Schaffung einer starken Loyalit\u00e4t zwischen der Marke Soundboks und den Fans von Ansu. In Zusammenarbeit mit dem K\u00fcnstler luden wir einflussreiche Opinion-Leader:innen aus unserem Netzwerk ein, um ihre Teilnahme an dem Marken-Event sicherzustellen. Unser Team produzierte und f\u00fchrte die Veranstaltung durch, wozu auch die Produktion von Content und das Community-Management geh\u00f6rten.<\/p>\n

        <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

        \n
        \n
        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n<\/div>\n\n\n\n

        \n
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        Auf der G\u00e4steliste standen Ansu, Kwame, AceTee und andere bekannte Musikk\u00fcnstler:innen, darunter Tom Hengst, was zu einem Staraufgebot f\u00fchrte. Die Veranstaltung markierte auch den offiziellen Start des beeindruckenden \"Irgendwas muss sich \u00e4ndern\"-T-Shirts, und um den Anlass noch mitrei\u00dfender zu gestalten, spielte Ansu unver\u00f6ffentlichte Musik f\u00fcr das begeisterte Publikum. Die von Soundboks gesponserte Veranstaltung zog \u00fcber 400 Menschen an, die mit Freude die Tanzfl\u00e4che einnahmen und unvergessliche Momente erlebten.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

        \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

        Goals Need to increase local and global brand awareness Position the brand and product within (sub)cultures Build an authentic relationship between the brand and opinion-leader Approach Created brand activation concept Worked with opinion leaders to perform at a brand event Produced and executed brand event incl., content production, and community management Results Increased reach to […]<\/p>","protected":false},"author":2,"featured_media":311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,12,13,11],"tags":[],"class_list":["post-715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-art-direction","category-artist-relation","category-brand-activations"],"yoast_head":"\n+233c Agency | Pop-Up Event mit Ansu in Hamburg<\/title>\n<meta name=\"description\" content=\"+233c gestaltet einzigartiges Pop-Up Event mit Ansu, st\u00e4rkt Markenloyalit\u00e4t, involviert Opinion-Leader und begeistert durch Community-Management. 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