{"id":854,"date":"2023-04-05T10:51:01","date_gmt":"2023-04-05T08:51:01","guid":{"rendered":"https:\/\/233comfort.com\/?p=854"},"modified":"2023-12-21T16:20:34","modified_gmt":"2023-12-21T15:20:34","slug":"soundboks-bvogz","status":"publish","type":"post","link":"https:\/\/233c.agency\/de\/soundboks-bvogz\/","title":{"rendered":"Skate contest by Bvogz"},"content":{"rendered":"
<\/span>\"\"
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Skate contest
by Bvogz<\/h1>\n\n\n\n
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Projekt entdecken<\/p>\n\n\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n

\"\"<\/figure>\n\n\n
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Goals<\/h4>\n
    \n
  • Steigerung der lokalen Markenbekanntheit und Positionierung des neuen Produktes (Soundboks Go)<\/li>\n
  • Ermittlung von Opinion-Leader:innen, die als Markenbotschafter fungieren k\u00f6nnten<\/li>\n
  • Positionierung der Marke und des Produkts in (Sub-)Kulturen<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Approach<\/h4>\n
      \n
    • Erstellung eines Markenaktivierungs-Konzeptes, welches Teil der Go-to-Market-Strategie f\u00fcr das neue Produkt war<\/li>\n
    • Zusammenarbeit mit einem Opinion-Leader als Host eines Skate-Wettbewerbs<\/li>\n
    • Durchf\u00fchrung des Marken Events inkl. Markenpartnerschaften mit Lobby Hamburg und Cleptomanix, Community-Management und Content-Produktion<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n

      Results<\/h4>\n
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      • Steigerung der Nachfrage f\u00fcr das neue Produkt der Marke<\/li>\n
      • Erstellung von Video- und Fotoinhalten, die den authentischen Gebrauch des Produktes durch die Reichweite der Opinion-Leader:innen zeigen<\/li>\n
      • Verbindung mit der Zielgruppe (Skate-Community) durch Zusammenarbeit mit relevanten Streetwear-Marken<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n
        \n

        \"Skate Contest in Hamburg: Benjamin Vogel und Soundboks vereinen die Szene\"<\/h4>\n

        Fazit<\/p>\n<\/div>\n\n\n

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        \"\"<\/figure>\n\n\n\n
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        Zur Produkteinf\u00fchrung hat +233c f\u00fcr Soundboks einen Skate Contest konzipiert und in Zusammenarbeit mit Cleptopmanix, Lobby Hamburg, Skate-Profi Benjamin Vogel und deren Crew eine spannende Markenaktivierung geschaffen, die die Hamburger Skateszene zusammenbrachte.<\/h4>\n

        Das Event betonte erfolgreich das Engagement der Marke in der Skateboard-Community, in dem es strategische Partnerschaften, Community-Management und Content-Produktion nutzte.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

        \n
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        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n<\/div>\n\n\n\n

        \n
        \n

        Die Veranstaltung bot der Skateszene eine Plattform, sich zu vernetzen, auszutauschen und ihr K\u00f6nnen zu pr\u00e4sentieren. Die Rolle von Benjamin Vogel als Host verlieh dem Contest zus\u00e4tzliche Expertise und Bedeutung, was die Attraktivit\u00e4t des Events weiter steigerte. Dieser kollaborative Ansatz stellte sicher, dass der Contest mit den Zielen von Soundboks \u00fcbereinstimmte und ein denkw\u00fcrdiges Event f\u00fcr die Hamburger Skateszene wurde.<\/p>\n

        Mit Musik, Essen, Getr\u00e4nken und einzigartigen Hindernissen bot der Contest den Teilnehmern ein aufregendes und mitrei\u00dfendes Erlebnis. Der Skate-Contest zeigte die St\u00e4rke von Community-Engagement und Markenaktivierung bei der F\u00f6rderung einer lebendigen und inklusiven Skateszene und positionierte das neue Soundboks Go authentisch.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

        \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

        Goals Increase local brand awareness and position new product (Soundboks Go) Research opinion leaders that could work as brand ambassadors Position the brand and product within (sub)cultures Approach Created a brand activation concept that was part of the go-to-market strategy for the new product Worked with an opinion leader to be the host of a […]<\/p>","protected":false},"author":2,"featured_media":855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,12,13,11,14],"tags":[],"class_list":["post-854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-art-direction","category-artist-relation","category-brand-activations","category-creative-strategic-consulting"],"yoast_head":"\n+233c Agency | Skate contest in Hamburg<\/title>\n<meta name=\"description\" content=\"Zur Produkteinf\u00fchrung von der Soundboks 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