{"id":956,"date":"2023-04-12T11:05:38","date_gmt":"2023-04-12T09:05:38","guid":{"rendered":"https:\/\/233comfort.com\/?p=956"},"modified":"2023-12-21T16:10:49","modified_gmt":"2023-12-21T15:10:49","slug":"habibiyouknow22","status":"publish","type":"post","link":"https:\/\/233c.agency\/de\/habibiyouknow22\/","title":{"rendered":"Habibi You Know \u2013 Get together 22"},"content":{"rendered":"
<\/span>\"\"
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Habibi You Know \u2013
Get together 22<\/h1>\n\n\n\n
\n

Projekt entdecken<\/p>\n\n\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n

\"\"<\/figure>\n\n\n
\n
\n

Goals<\/h4>\n
    \n
  • Steigerung der lokalen und globalen Markenbekanntheit<\/li>\n
  • Aufbau authentischer Beziehungen zum Zielpublikum<\/li>\n
  • Schaffung von tieferen und bedeutungsvollen Verbindungen mit der bestehenden Community<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Approach<\/h4>\n
      \n
    • Gestaltung einer Ausstellung als Markenaktivierung-Konzept, bei dem dem die G\u00e4ste mit einbezogen wurden<\/li>\n
    • Zusammenarbeit mit der Marke bei der Gestaltung des neuen T-Shirts<\/li>\n
    • Durchf\u00fchrung des Marken-Events, inkl. Markenpartnerschaft mit Soundboks, Community-Management und Content-Produktion<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n

      Results<\/h4>\n
        \n
      • Erh\u00f6hung der Reichweite auf 60.000 Personen<\/li>\n
      • Schaffung einer emotionalen Bindung an die Zielgruppe durch ein neues Markenprodukt<\/li>\n
      • Die Veranstaltung und die erstellten Kommunikationsinhalte f\u00fchrten zu einer gr\u00f6\u00dferen Beliebtheit der Marke und zu mehr Sichtbarkeit ihrer Vision<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n
        \n

        \"Habibi You Know und +233c schlie\u00dfen sich zusammen, um die arabische Kultur zu feiern und Stereotype in einem immersiven Event zu hinterfragen\"<\/h4>\n

        Fazit<\/p>\n<\/div>\n\n\n

        \n
        \"\"<\/figure>\n\n\n\n
        \n
        \n
        \n

        +233c arbeitete mit der Marke Habibi You Know zusammen, um ein einzigartiges Markenaktivierung-Konzept zu entwickeln, welches darauf abzielte, Beziehungen zu schaffen.<\/h4>\n

        Der Fokus der Veranstaltung lag auf der Schaffung eines interaktiven Erlebnisses, das den Facettenreichtum der arabischen Kultur zeigte und die negativen Stereotypen, die mit der arabischen Schrift verbunden werden, zu brechen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

        \n
        \n
        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n\n\n\n

        \n

        \"\"<\/p>\n<\/div>\n<\/div>\n\n\n\n

        \n
        \n

        Die Veranstaltung diente als Treffpunkt f\u00fcr die Habibi Community und ihre Allies und bot einen einladenden Raum f\u00fcr den kulturellen Austausch - die K\u00fcnstlerin DJ Shari Who sorgte f\u00fcr eine lebhafte musikalische Untermalung und trug zur lebendigen Atmosph\u00e4re bei. Ein H\u00f6hepunkt der Veranstaltung war die kleine Ausstellung, in der Reifen als Symbol des Protests gezeigt wurden. Die G\u00e4ste hatten die M\u00f6glichkeit, die Werte und die Vision der Habibi You Know zu erkunden und mehr dar\u00fcber zu erfahren.<\/p>\n

        Die Veranstaltung kombinierte die Ausstellung, Markenpartnerschaften mit Soundboks und Engagement in der Gemeinschaft. Die Veranstaltung war eine Plattform, um den Dialog, die Verbindung und die Wertsch\u00e4tzung unter den Teilnehmer:innen zu f\u00f6rdern und eine integrative und vielf\u00e4ltige Community in Hamburg zu st\u00e4rken.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

        \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

        Goals Increase local and global brand awareness Build authentic relationships with the target audience Build more profound and meaningful connections with existing community Approach Created exhibition as the brand activation concept revolving around connecting the guests Worked with the brand to design a new T-Shirt Executed brand event, incl. brand partnership with Soundboks, community management […]<\/p>","protected":false},"author":2,"featured_media":959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,12,13,11,14],"tags":[],"class_list":["post-956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-art-direction","category-artist-relation","category-brand-activations","category-creative-strategic-consulting"],"yoast_head":"\n+233c Agency | Habibi You Know Get-Together<\/title>\n<meta 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