Goals
- Emphasize the commercial’s storyline about passion through dance
- Four ethnically diverse actors/dancers
- Actors/ dancers needed to live in Germany
Approach
- Researched actors/ dancers from our network
- Communication between actors/ dancers and client
- Executed a German-wide e-casting
Results
- The dancers performed with authentic and different dance styles
- Booked four dancers with different cultural backgrounds
- Presented 15 diverse dancers to the client
„Elevating Adidas Originals x About You campaign through a stellar cast“
Summary
To bring the vision of Adidas Originals x About You to life, agency +233c booked actors and models for content production.
We researched within our network to discover individuals who possessed the desired qualities. Effective communication between the actors, dancers, and the client ensured a seamless collaboration, aligning the client’s creative vision and goals.
Through a comprehensive German-wide e-casting process, we carefully selected the most fitting actors and models for the project. Working in collaboration with About You Productions, the production showcased the new Adidas collection with the incredible talents of artists such as Rola, Kicki, and Emilo. The result was a visually captivating content production that captured the brand’s essence and brought the collection to life.
