Goals
- Increase local and global brand awareness
- Build authentic relationships with the target audience
- Build more profound and meaningful connections with existing community
Approach
- Created exhibition as the brand activation concept revolving around connecting the guests
- Worked with the brand to design a new T-Shirt
- Executed brand event, incl. brand partnership with Soundboks, community management and content production
Results
- Increase the reach to 60.000 people
- Created emotional bond with the target audience through new brand product
- The created event and content resulted in brand love and more visibility for their purpose
„Habibi You Know and +233c unite to celebrate Arab culture and challenge stereotypes in an immersive brand activation event“
Summary
+233c collaborated with the brand Habibi You Know to create a unique brand activation concept that aimed to connect.
The event’s focus was to create an immersive experience that showcased the richness of Arab culture and sought to challenge the negative stereotypes associated with Arabic writing.
The event served as a gathering for the Habibi community and their allies, providing a welcoming space for cultural exchange—the artist DJ Shari Who set the vibrant musical backdrop, adding to the lively atmosphere. A highlight of the event was the small exhibition showcasing tires as a symbol of protest, and the guests had the opportunity to explore and learn more about the values and vision of the Habibi You Know.
The event combined the exhibition, brand partnerships with Soundboks, and community engagement. The event was a platform to foster dialogue, connection, and appreciation among attendees, promoting a more inclusive and diverse community in Hamburg.
