Goals
- Choreographer for the commercial
- Two ethnically diverse dancers/ models that fit the target group
- Actors needed to live in Germany
Approach
- Choreographer created a selection of choreographies
- Communication between dancers/ models and client
- Executed a German-wide e-casting
Results
- The choreography conveyed the exquisite flavors of the product
- Booked two dancers/ models with different cultural backgrounds
- Presented 30 diverse dancers/ models to the client
„Kikkoman commercial enchants with captivating choreography, dance, and versatile flavors“
Summary
In collaboration with Ersteliebefilm Produktion and David Aufdembrinke, +233c played a vital role in creating the Kikkoman commercial, where actors and models were integral to the production.
Under the guidance of choreographer Aaron Night, a selection of captivating choreographies was carefully crafted, transforming everyday cooking movements into lively dance moves. This creative approach brought a sense of dance-like lightness to the commercial, adding that special touch to the spot.
Effective communication was upheld among the dancers, models, and the client, fostering a seamless collaboration. The commercial masterfully demonstrated the versatility of Kikkoman Teriyaki Sauce, illuminating its myriad applications within a dynamic 20-second TVC. With the support of the actors and models sourced by +233c, the spot seamlessly carried forward the vibrant spirit of the “No Rules” campaign, captivating viewers with its spirited and compelling performance.
