Goals
- Emphasize the future car through a strong voice
- Diverse native English-speaking voice actor
- The actor needed to live in Europe
Approach
- Did research in our network (female/ male)
- Communication between actor and client
- Executed a Europe-wide e-casting
Results
- Authentic female voice actor that fitted the key characteristics of the campaign
- Voiceover was combined with music from Hans Zimmer
- Presented five voice actors to the client
„+233c and 27km bring BMW Vision M NEXT TV spots to life with captivating voice actress“
Summary
+233c, in collaboration with film production company 27km, played a crucial role in the creation of TV spots for the BMW Vision M NEXT.
We researched voice actors within our network. Through effective communication between actors and the client, we ensured the alignment of the creative vision. We handpicked talented voice actors during the Europe-wide e-casting process to bring the spots to life.
With her exceptional talent, the voice actress infused vitality into the spot, bringing it to life. Hans Zimmer expertly composed the soundscape, adding depth and emotion to the advertisement. The result is a series of TV spots that vividly showcase the BMW Vision M NEXT as an embodiment of BMW M’s electrified future, leaving a lasting impression on viewers and capturing the essence of innovation and excitement.
