Goals
- Launch sports collection during the pandemic
- Connect the collection’s message with opinion leaders from (sub)cultures
- Authentic visibility of the upcoming sports collection that transports the brand philosophy
Approach
- Created a creative and innovative online streaming concept
- Selected and worked with opinion leaders from dance and DJ culture
- Produced and executed a Livestream event
Results
- Increased the reach of the collection through innovative online product launch
- The brand’s collection got positioned in their wanted (sub)cultures
- The created content resulted in brand love on multiple owned channels during the pandemic
„Fila’s Innovative Live Stream: DJing, Dance, and Photography Come Together in a Stunning Collaboration“
Summary
+233c developed a creative and innovative online-streaming concept for the brand Fila to launch their “court collection” impactfully during the pandemic.
We collaborated with opinion leaders from the dance and DJ culture from our network to position the sport collection in their wanted (sub)cultures and transport the philosophy and Cultural heritage of the brand.
The team successfully produced and executed the live stream event, which resulted in brand love on multiple owned channels during the pandemic. We created an immersive and innovative event to showcase Fila’s new collection – a live stream that combined DJing, dance, and photography in a unique way.
The three successful dancers, Gifty Lartey, Sidney Bandoboy, and Aaron Night, – and the DJ collective Swimgood and DJ Wigm collaborated in real-time while being photographed by Gary Emekwah. The result was an immersive experience highlighting the power of collaboration, creativity, and technology. Integrating different art forms created an engaging and one-of-a-kind showcase for Fila’s new collection. In addition, the live stream allowed a broader audience to participate in the event, and Gary Emekwah’s photography added additional content for all online touchpoints.
