Goals
- Position the brand within the dance community during the pandemic
- Connecting the brand with opinion leaders from the dance culture
- Authentic content of brands product positioned to the community
Approach
- Created a creative and innovative online streaming concept
- Selected and worked with opinion leaders from the dance and DJ/producer community to be part of an online competition
- Produced and executed a Livestream event
Results
- Increased brand awareness through an innovative online concept
- The brand’s product got positioned in their wanted (sub)cultures
- The created content resulted in visibility on multiple owned channels during the pandemic
„Innovative Online Entertainment: +233c’s “Catch the Beat” delivers an unforgettable Soundboks experience through music and dance“
Summary
+233c created a groundbreaking online streaming concept called “Catch the Beat” for portable speaker brand Soundboks during the pandemic.
This innovative event aimed to showcase the exceptional sound quality of Soundboks in an online format by bringing together opinion leaders from the dance and DJ culture from our network.
Collaborating closely with influential opinion leaders, +233c handpicked a group of successful dancers with diverse styles and paired them with renowned producers/DJs who contributed their tracks. The challenge set before the dancers was to freestyle to unknown beats while the DJs presented their tracks, resulting in an exhilarating audiovisual experience (Luwam Russom, Dalil Wave, Ben Wichert, Just-a-Kid, Q-Rush, Joseph Wu).
“Catch the Beat” captivated the audience, highlighting the exceptional synergy between music and dance. It was a perfect fusion of music and movement, allowing everyone to visually immerse themselves and showcase the extraordinary sound of the Soundboks.
