Goals
- Increase local and global brand awareness
- Build authentic relationships within (sub)cultures
- Position the brand and product within communities/ target audience
Approach
- Created brand activation concept
- Worked with a purpose-driven brand to be the host of the brand even
- Executed brand event, incl. brand partnerships with Habibi You Know, community management, and content production
Results
- Reached a new audience of 60.000 people
- Created emotional bond with the target audience through the reach of brand partner
- The created event and content resulted in brand love in real life and on social media channels
„Soundboks and Habibi You Know Collaborate for an Unforgettable Summer Event Celebrating Arab Culture and Promoting Inclusivity“
Summary
+233c created a brand activation concept for Soundboks and collaborated with the purpose-driven brand Habibi You Know to host an impactful summer event.
The collaboration allowed Soundboks to align itself with the values of inclusivity and cultural appreciation, strengthening its brand image as one that supports diverse communities.
The event celebrated Arabic culture and aimed to challenge negative perceptions associated with the Arabic script in the media. We invited opinion leaders, friends, and families for an unforgettable experience.
Artist DJ Shari Who provided the perfect sound and atmosphere for the occasion. The positive reception and engagement from attendees further enhanced Soundboks & Habibi’s values and generated new fans who committed to celebrating diversity.
