Goals
- Highlight the narrative of the new product for the online commercial through dance
- Two ethnically diverse dancers/ models
- Dancers/ models needed to live in Berlin
Approach
- Researched dancers/ models from our network
- Communication between dancers/ models and client
- Executed an e-casting in Berlin
Results
- The actors/ dancers conveyed the authenticity of the product through their performances
- Booked two dancers/ models with different cultural backgrounds
- Selected 20 diverse dancers/ models for the client
„Exceptional cast of dancers and models brings the vision of the Hummel x Zalando collection to reality“
Summary
To bring the vision of the new Hummel x Zalando collection to life, +233c conducted extensive research within their network, carefully selecting dancers and models who would embody the essence of the brand.
Executing a thorough e-casting process in Berlin, together with the photographer, +233c, handpicked the actors and models who would be the perfect fit for the content production. With their exceptional performances, the chosen actors and dancers authentically showcased the product, bringing it to life and creating a genuine connection with the audience.
Through their talent and dedication, the actors and dancers successfully conveyed the authenticity of the Hummel x Zalando collection, making the content production a true reflection of the brand’s identity.
