Goals
- Choreographer for the commercial
- Two ethnically diverse dancers/ models that fit the target group
- Actors needed to live in Germany
Approach
- Choreographer created a selection of choreographies
- Communication between dancers/ models and client
- Executed a German-wide e-casting
Results
- The choreography conveyed the exquisite flavors of the product
- Booked two dancers/ models with different cultural backgrounds
- Presented 40 diverse dancers/ models to the client
„Kikkoman Commercial Dazzles with Dynamic Choreography and Unforgettable Taste Explosions“
Summary
In collaboration with Ersteliebefilm Produktion and David Aufdembrinke, +233c played a significant role in the creation of the Kikkoman commercial, where actors and models played crucial parts.
With the guidance of choreographer Aaron Night, a selection of captivating choreographies was meticulously crafted, merging everyday cooking movements with dynamic dance moves. This creative approach effectively captured the audience’s attention, bringing the concept of “No Rules” to life in an engaging audiovisual manner.
We maintained communication between the dancers, models, and the client throughout the production process. This ensured a seamless collaboration, allowing for the successful execution of the commercial. The spot mesmerizingly showcased the previously undiscovered taste explosions that Kikkoman brings to our palates. Through the combined efforts of Ersteliebefilm Produktion, David Aufdembrinke, and +233c, the commercial emerged as a visually striking representation of the brand’s philosophy, leaving a lasting impression on the viewers.
