Goals
- Choreographer for the commercial
- Ethnic diverse actors with a special talent
- Actors needed to live in Germany
Approach
- Choreographer created a selection of choreographies
- Researched actors with special talent from our network
- Executed a German-wide e-casting
Results
- The choreography conveyed the sensation that the product’s taste enables
- Booked two dancers and 1 model with a special talent and different cultural backgrounds
- Presented 20 diverse actors with a special talent to the client
„Langnese commercial shines with an excellent cast and captivating choreography“
Summary
In collaboration with Ersteliebefilm Produktion, +233c took the Langnese commercial to new heights by curating a remarkable cast of diverse and talented individuals.
The choreographer played a vital role in creating a selection of captivating choreographies that perfectly complemented the commercial concept.
To ensure a seamless and successful production, extensive research was conducted within our network to discover actors with special talents. Additionally, a comprehensive German-wide e-casting process was executed to find the perfect fit for each character in the commercial. From roller skaters to dancers, the stellar cast was carefully chosen to embody the playfulness, fun, and infectious joy Langnese Likkies ice cream represents with its natural ingredients and creamy taste.
