Goals
- Need to increase local and global brand awareness
- Position the brand and product within (sub)cultures
- Build an authentic relationship between the brand and opinion-leader
Approach
- Created brand activation concept
- Worked with opinion leaders to perform at a brand event
- Produced and executed brand event incl., content production, and community management
Results
- Increased reach to 87.500
- Created video and photo content that improved the brand’s visual communication
- Created an emotional bond between the target audience and the brand
„Unforgettable Pop-Up Event with Ansu x Irgendwas muss sich ändern collective“
Summary
+233c developed a sponsored brand activation concept for Soundboks and collaborated with the collective “Irgendwas muss sich ändern” to create an unforgettable pop-up event with the well-known artist Ansu.
The concept enabled the creation of strong loyalty between the Soundboks brand and Ansu’s fans. In collaboration with the artist, we invited influential opinion leaders from our network to ensure their participation in the brand event. Our team produced and executed the event, which included content production and community management.
The guest list included Ansu, Kwame, AceTee, and other notable music artists, such as Tom Hengst, creating a star-studded affair. The event also marked the official launch of the impactful “Irgendwas muss sich ändern” t-shirt, and to make the occasion even more thrilling, Ansu performed unreleased music for the enthusiastic audience. Sponsored by Soundboks, the event drew a crowd of over 400 people, who joyfully embraced the dance floor and shared unforgettable moments.
