Goals
- Increase local brand awareness and position new product (Soundboks Go)
- Research opinion leaders that could work as brand ambassadors
- Position the brand and product within (sub)cultures
Approach
- Created a brand activation concept that was part of the go-to-market strategy for the new product
- Worked with an opinion leader to be the host of a skate competition
- Executed brand event, incl. brand partnerships with Lobby Hamburg and Cleptomanix, community management, and content production
Results
- Increased demand for the brand’s new product
- Created video and photo content that showcased authentic product usage through the reach of opinion leader
- Reached and connected to the target audience (skate community) through collaboration with relevant streetwear brands
„Skate Contest in Hamburg: Benjamin Vogel and Soundboks unite the scene“
Summary
+233c created a skate contest as a concept for Soundboks for the new product introduction and collaborated with Cleptopmanix, Lobby Hamburg, skate-pro Benjamin Vogel, and their crew to create a thrilling brand activation bringing together Hamburg’s skate scene.
The event successfully highlighted the brand’s commitment to the skateboarding community by leveraging strategic partnerships, community management, and content production.
This event provided a platform for the skate scene to connect, exchange, and showcase their skills. Benjamin Vogel’s role as the host added expertise and influence, further elevating the contest’s appeal. This collaborative approach ensured the contest aligned with the Soundboks objectives and created a memorable event for Hamburg’s skate scene.
With music, food, drinks, and unique obstacles, the contest offered participants an exciting and immersive experience. The skate contest showcased the power of community engagement and brand activation in fostering a vibrant and inclusive skate scene while positioning the new Soundboks Go authentically.
