BASSTAG BY BOMBERCLAT BASS
Discover project
Goals
- Increase local and global brand awareness by activating the brand’s communication strategy
- Build authentic relationship between the brand and opinion-leader from the German music industry
- Position the brand and product within communities/ target audience
Approach
- Created brand activation concept
- Worked with opinion leaders to perform at a brand event
- Produced and executed brand event incl., community management and content production
Results
- Reached a new audience of 100.000 people
- Created emotional bond with the target audience through opinion leader’s total reach of 250K
- Produced video and photo content that elevated the brand’s visual communication
„Soundboks and Bombaclart Bass Unite: Unforgettable Pop-Up Event Celebrates Music and Community at Hamburg’s Iconic Cap San Diego“
Summary
+233c created an exciting pop-up event for Soundboks, collaborating with the collective Bombaclart Bass featuring renowned artists.
As part of the brand activation concept, we worked closely with opinion leaders to ensure a captivating performance lineup and a memorable experience for attendees.
The event held at the renowned Hamburg landmark, Cap San Diego, was produced and executed, featuring outstanding content production. The presence of well-known musicians and the exclusive merchandise release contributed to the event’s appeal and created a memorable experience for attendees, leaving a lasting impression of Soundboks’ partnership with Bombaclart Bass.
Overall, the event aimed to foster a sense of community and celebrate the wide range of music artists involved, i.e., Nana Levrai, Palo, Kwam.e, Tom Hengst, while also introducing the new Bombaclat Bass t-shirt to the market.
