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Skate contest by Bvogz
Goals Increase local brand awareness and position new product (Soundboks Go) Research opinion leaders that could work as brand ambassadors Position the brand and product within (sub)cultures Approach Created a brand activation concept that was part of the go-to-market strategy for the new product Worked with an opinion leader to be the host of a…
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Irgendwas muss sich ändern by Ansu
Goals Need to increase local and global brand awareness Position the brand and product within (sub)cultures Build an authentic relationship between the brand and opinion-leader Approach Created brand activation concept Worked with opinion leaders to perform at a brand event Produced and executed brand event incl., content production, and community management Results Increased reach to…
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