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Kikkoman – No rules TVC
Goals Choreographer for the commercial Two ethnically diverse dancers/ models that fit the target group Actors needed to live in Germany Approach Choreographer created a selection of choreographies Communication between dancers/ models and client Executed a German-wide e-casting Results The choreography conveyed the exquisite flavors of the product Booked two dancers/ models with different cultural…
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Catch the beat – Show
Goals Position the brand within the dance community during the pandemic Connecting the brand with opinion leaders from the dance culture Authentic content of brands product positioned to the community Approach Created a creative and innovative online streaming concept Selected and worked with opinion leaders from the dance and DJ/producer community to be part of…
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Fila – My home court
Goals Launch sports collection during the pandemic Connect the collection’s message with opinion leaders from (sub)cultures Authentic visibility of the upcoming sports collection that transports the brand philosophy Approach Created a creative and innovative online streaming concept Selected and worked with opinion leaders from dance and DJ culture Produced and executed a Livestream event Results…
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Basstag by Bomberclat Bass
Goals Increase local and global brand awareness by activating the brand’s communication strategy Build authentic relationship between the brand and opinion-leader from the German music industry Position the brand and product within communities/ target audience Approach Created brand activation concept Worked with opinion leaders to perform at a brand event Produced and executed brand event…
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Habibi You Know – Get together 22
Goals Increase local and global brand awareness Build authentic relationships with the target audience Build more profound and meaningful connections with existing community Approach Created exhibition as the brand activation concept revolving around connecting the guests Worked with the brand to design a new T-Shirt Executed brand event, incl. brand partnership with Soundboks, community management…
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Habibi You Know – Sommerparty 21
Goals Increase local and global brand awareness Build authentic relationships within (sub)cultures Position the brand and product within communities/ target audience Approach Created brand activation concept Worked with a purpose-driven brand to be the host of the brand even Executed brand event, incl. brand partnerships with Habibi You Know, community management, and content production Results…
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Hummel x Zalando
Goals Highlight the narrative of the new product for the online commercial through dance Two ethnically diverse dancers/ models Dancers/ models needed to live in Berlin Approach Researched dancers/ models from our network Communication between dancers/ models and client Executed an e-casting in Berlin Results The actors/ dancers conveyed the authenticity of the product through…
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Langnese #LIKKIES
Goals Choreographer for the commercial Ethnic diverse actors with a special talent Actors needed to live in Germany Approach Choreographer created a selection of choreographies Researched actors with special talent from our network Executed a German-wide e-casting Results The choreography conveyed the sensation that the product’s taste enables Booked two dancers and 1 model with…
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Skate contest by Bvogz
Goals Increase local brand awareness and position new product (Soundboks Go) Research opinion leaders that could work as brand ambassadors Position the brand and product within (sub)cultures Approach Created a brand activation concept that was part of the go-to-market strategy for the new product Worked with an opinion leader to be the host of a…
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Irgendwas muss sich ändern by Ansu
Goals Need to increase local and global brand awareness Position the brand and product within (sub)cultures Build an authentic relationship between the brand and opinion-leader Approach Created brand activation concept Worked with opinion leaders to perform at a brand event Produced and executed brand event incl., content production, and community management Results Increased reach to…
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